Looks like Hammer and Coop have their very own page on MySpace.com. The page hosts each episode of Hammer and Coop as they become available and allows for the typical MySpace banter between “friends”. I have to say I am really impressed with how far MINI USA is taking this marketing promotion. Very cool!
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This was a smart site. I thought the content was well produced. I thought it could have had more downloads for the digital user. i.e. podcasts or even some bling for the phone.
As for the MySpace page…. who doesn’t? if you are trying to build community this is a great start.