Category Archives: MINI Press

MINI Scores Well In NHTSA NCAP Crash Testing

In case you missed it – MINI has done well again in the latest round of crash tests. Check out this press release:

MINI Cooper Scores 5 Stars for Driver-Side Impact and Roll-Over
4 Stars for Front Impact and Rear-Side Impact

Woodcliff Lake, NJ – February 27, 2008… The second generation MINI Cooper hardtop earned impressive scores for front and side impact and roll-over testing in the latest National Highway Traffic Safety Administration’s (NHTSA) New Car Assessment Program (NCAP) testing.

In the NCAP side impact testing, the 2008 MINI Cooper received a 5-Star rating for front seat occupant side-impact protection – the highest rating issued by NHTSA. In the same test the MINI Cooper received a 4-Star rating for rear seat occupants.

In frontal impact testing the MINI Cooper received a 4-Star rating for both front seat occupants. In addition the MINI Cooper carries a 5-Star rating for rollover safety.

“We are delighted that the NHTSA tests confirm MINIs excellent occupant protection in crash situations” said Jim McDowell, Vice President of MINI USA. “It is a testament to the level of safety we engineer in our cars, making MINI one of the safest small cars on the road today.”

The MINI Cooper and Cooper S help to maximize occupant safety with a total of six airbags – two frontal impact bags, two seat-mounted side impact bags and an impressive Head Protection air bag curtain that protects both front and rear passengers in the event of a side impact or roll-over. MINI’s crash worthiness is also enhanced by a rigid steel safety cage that helps to redirect impact forces away from occupants.

Of course it is better to avoid an accident and MINI offers a palette of advanced electronic braking and traction management technologies to help keep the car safely on the road. In addition to standard Anti-Lock Brakes, and All Season Traction, (AST), MINI offers Brakeforce Distribution (EBD), Corner Brake Control (CBC) and available Dynamic Stability Control (DSC).

In The Name Of Racing: MINI John Cooper Works And MINI John Cooper Works Clubman

A big name, a long tradition, outstanding performance, figures and an incomparable driving experience: the MINI John Cooper Works arouses motor racing passion which goes beyond the race track. In August 2008 the new model Рproduced at the British MINI plant in Oxford Рwill be coming to Germany along with the MINI John Cooper Works Clubman. With their world premiere at the International Automobile Salon in Geneva (March 6tẖ16th 2008), these versions are the first two models to be launched by MINI under the brand MINI John Cooper Works.


JCW MINI and JCW MINI Clubman

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New MINI Clubman Motors Into Dealer Showrooms

What better way to kick off “MINI Clubman Weekend” than with the press release:

New Member of MINI Family Goes on Sale in US on February 16

WOODCLIFF LAKE, N.J., Feb. 15 /PRNewswire/ — The eagerly anticipated 2008 MINI Clubman, an all-new addition to the MINI family, goes on sale in the US on February 16th, 2008, as both a Cooper and a Cooper S model. The MINI Cooper Clubman will be offered with a MSRP of $20,600, while the MINI Cooper S Clubman will come with a MSRP of $24,100. Both prices include a $650 Destination charge.

MINI Clubman

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John Cooper Works – The Embodiment of Ultimate Driving Fun In The MINI

Here is the official MINI Press Release regarding the JCW rebranding:

Premium quality, racing know-how and MINI feeling are now even more closely united: John Cooper Works continues success story with extended product range and new brand identity.

JOHN COOPER WORKS - THE EMBODIMENT OF ULTIMATE DRIVING FUN IN THE MINI

The roots shared by the names MINI and John Cooper Works reach back almost 50 years. Now a new chapter of their success story has been opened. Under the roof of MINI the entire product range designed for the driver with a specifically sporting ambition will bear the John Cooper Works label. Consequently, John Cooper Works will in future become an integral part of the MINI brand and represent more than ever before the epitome of ultimate driving fun for all MINI enthusiasts.
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MINI Clubman @ Detroit Auto Show

Here is the official MINIUSA press release regarding the MINI Clubman at the North American International Auto Show in Detroit that we were waiting for. So far, no mention of the “D” word.

MINI Clubman

NEW MINI CLUBMAN FEATURED AT NORTH AMERICAN INTERNATIONAL AUTO SHOW IN DETROIT
New Member of MINI Family Offers Flexibility, Fun and Performance
Woodcliff Lake, NJ – January 13, 2008… The 2008 MINI Clubman, an all-new addition to the MINI model line, is featured at the 2008 North American International Auto Show in Detroit, MI. With a little more room in the back and an innovative door configuration, the eagerly anticipated MINI Clubman defies convention in its concept and style. This all new addition to the MINI family will go on sale in the US February 16th, 2008 as both a Cooper and a Cooper S model. The MINI Cooper Clubman will be offered with a MSRP of $20,600, while the MINI Cooper S Clubman will come with a MSRP of $24,100. Both prices include a $650 Destination charge.
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MINI Sports Activity Vehicle will be built by Magna Steyr

Looks like the MINI SAV will be built in Austria according to the latest BMW Press Release. Check it out below:

BMW Press Release

Partnership in Development and Production
Munich. The new MINI Sports Activity Vehicle (SAV) will be built by Magna Steyr Fahrzeugtechnik in Graz, Austria. The vehicle concept, devised by MINI Design and BMW Group engineers, has been entrusted to Magna Steyr Fahrzeugtechnik for series development and for later production.

The cooperation with Magna Steyr is an efficient way for BMW Group to ensure the planned profitable growth through new model launches set out in the company’s strategic alignment.
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BMW Building Two New Distribution Centers In The US

If you live in the Northeast or the Midwest, this press release is good news for you. BMW plans to build two new distribution facilities in Lower Nazareth, Pennsylvania and in Minooka, Illinois to better serve the 275 surrounding dealers. That means if you need a part for your MINI, chances are the turn around time should go down if the part is located locally rather than having to ship it from one of the other centers further away. This also shows the growth BMW is experiencing and expecting.

BMW Press Release
BMW TO BUILD TWO NEW DISTRIBUTION CENTERS IN THE U.S.

Expansion of logistics capabilities to keep pace with record growth of vehicle sales.
Woodcliff Lake, NJ – October 10, 2007… BMW of North America, LLC (BMW NA) announced today that it will expand its distribution network in the eastern and central United States by building two new regional distribution centers. The facilities will be located in Lower Nazareth, Pennsylvania and in Minooka, Illinois. Together they will be serving 275 BMW and MINI dealers in the Northeast and Midwest.
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The New MINI John Cooper Works CHALLENGE

Appropriately timed, since I just got off the track at Homestead, MINI announced the new MINI JCW Challenge racer with the following press release. As most of you know, I love my R53 and, while I think the R56 is cool, I would not trade Scooter in for one…. until now! This R56 is something else! Not sure I would be able to afford one, but if I could, this baby would be in my garage ready to hit the next track weekend! Check out the press release:

MINI John Cooper Works Challenge

MINI USA Press Release:
The new MINI has already proven its sporting talent on the road and soon the racing version based on the new generation of this small premium car, the new MINI John Cooper Works CHALLENGE, will likewise be ready to go. With the MINI CHALLENGE 2007 still under way, the racing car for the next season of this unique Clubsport Series is already being developed. It is already clear that based on the new MINI Cooper S, the car, which will be made available to participants in the MINI CHALLENGE 2008, will offer an even more intense and thrilling driving experience. Other ambitious motorsport enthusiasts will now also be able to acquire and race the new MINI John Cooper Works CHALLENGE.
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MINI Reveals New MINI Clubman

MINI USA Press Release:
Additional Member of MINI Family Offers Flexibility, Fun and Performance
Woodcliff Lake, NJ – July 29, 2007… The wraps are now off the new MINI Clubman, an all-new addition to the MINI model range. With an anticipated international debut this fall, the MINI Clubman will go on sale in Europe this November in three model configurations: the MINI Cooper Clubman, the MINI Cooper D Clubman and the MINI Cooper S Clubman. In the US market the MINI Cooper Clubman and the MINI Cooper S Clubman will be available early next year. Although US pricing has yet to be announced, the MINI Clubman is expected to be positioned between the MINI hardtops and MINI convertibles.

MINI Clubman

The eagerly anticipated MINI Clubman will be like nothing else on the road and defies convention in its concept and style. With its hallmark design elements, the MINI Clubman is clearly a MINI from every angle. Yet it is the MINI Clubman’s unique rear-end design and new proportions that distinguish it from other members of the MINI family.
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MINI Clubman: The Other MINI

This week, MINI.com unveiled their official MINI Clubman website which features a very slick computer-generated MINI Clubman that you can rotate and zoom in on to see various aspects of the vehicle without any “camo-tape”.

MINI Clubman

To add to the hype, various sites around the net have posted official photos of the Clubman ahead of the press embargo. I must say that if anything, the photos have made me want to test drive one :).

[ MINI Clubman @ MINI.com ]
[ Leaked Photos of the MINI Clubman ]