A MINI room fragrance? Now I have seen it all! For those who just can’t get enough MINI in their lives, this just may be for you. Thanks to James for this find!

“MINI drivers have known it for a long time: MINI is not only an automobile, MINI is an experience for all the senses. Therefore, MINI now brings a room fragrance out in collaboration with the Italian Lifestyle brand CULTI.

Creativity, exclusivity, and a passion for everything beautiful connects the popular brands MINI and CULTI. But both count not only the inner value, but also the design. Therefore, MINI and CULTI at the creation of the room fragrance also made a visually impressive connection: a layer of soft, perforated “punch” leather in elegant black encases the bottle.

The same leather is used for the seats of the new MINI. Also the aluminum details remind one of the interior of the new automobile. One who is particularly fast might receive yet another bottle from the limited special edition of the room scent: 2007 copies possess a tag with the exact serial number. Not only is the design unique, but also the system, which provides for an unvarying, inspiring scent: loose-fiber small rods, which extend up out of the bottle, release the room fragrance slowly and constantly. This system was patented in 1990 by Alessandro Agrati, its inventor and Art Director of CULTI. The CULTI for MINI Room Fragrance is available for 120 euro [$160] (suggested retail price) everywhere CULTI is sold.”

[Source: MINI.de]