Motoring in Second Life

MINI will soon be motoring through the virtual world of Second Life.

According to the blog 3pointD.com, the Hammer & Coop episodes will air in Second Life. Then they will feature “items from the films that are given out as 3D SL [Second Life] objects”. There will be a contest involving the objects and posting screenshots to a MINI Flickr account. Winners will receive real MINI swag.

A bit more information (along with some cool screenshots) is given by the company responsible for helping Butler, Shine, Stern & Partners take the MINI to Second Life.† Visit the website Millions of Us for more.